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One Month to National Hunting and Fishing Day

Heads up. September 23, only a month from today, is the 35th anniversary of National Hunting and Fishing Day, the most successful public outreach campaign in the history of outdoor sports.

It's an especially good story this year, because the past 12 months have seen a special renaissance.

For example, Groundhog Day has Punxsutawney, Pa. Christmas has Bethlehem, or the North Pole. And now National Hunting and Fishing Day has an official home, too: Wonders of Wildlife, the National Fish and Wildlife Museum and Aquarium in Springfield, Mo. The holiday's new home is the only hunting- and fishing-focused facility that's both affiliated with the Smithsonian Institution and accredited by the American Association of Zoos and Aquariums.

National Hunting and Fishing Day also has new sponsors, including the National Shooting Sports Foundation (NSSF), The Outdoor Channel, Bass Pro Shops, Realtree, Woolrich, "Outdoor Life" and "Field & Stream" magazines, National Wild Turkey Federation,, and Recreational Boating and Fishing Foundation. Adding even more energy are new official partners such as the Weatherby Foundation, U.S. Fish & Wildlife Service, Professional Outdoor Media Association, Pheasants Forever, National Wildlife Federation and NSSF's STEP OUTSIDE program. Finally, National Hunting and Fishing Day also offers new ways for you, the media, to help us celebrate the importance and conservation successes of America's hunters and anglers.

Media tools include:
1. A re-designed Web site,, offering info on many local National Hunting and Fishing Day events nationwide.
2. An ad slick for newspaper advertising departments to use as a special promotion.
3. A downloadable audio file (MP3) interview with country music star and honorary chairman of National Hunting and Fishing Day, Tracy Byrd.
4. A signature national celebration of National Hunting and Fishing Day to be held Sept. 23 at Wonders of Wildlife, featuring a live performance by Byrd.
5. Editorial support via facts, figures and history of National Hunting and Fishing Day, available online.
6. A special video address by President George W. Bush.
7. Links to Wonders of Wildlife and other sponsor Web sites.
8. To help your audience learn more about hunting, fishing and shooting, please direct them to and