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MEDIA NOTE: For more info and photos, contact Denise Wagner at Wonders of Wildlife museum, official home of National Hunting and Fishing Day, at or 203-241-4468.


Smith & Wesson Renews Sponsorship of NHF Day

SPRINGFIELD, Mo.—Legendary firearms maker Smith & Wesson has renewed its major sponsorship of National Hunting and Fishing Day, the official federal commemoration of hunters, anglers and conservation.
NHF Day, always the fourth Saturday in September, is set for Sept. 25, 2010.
Smith & Wesson’s sponsorship supports Wonders of Wildlife museum—the official home of National Hunting and Fishing Day. The Springfield, Mo., facility oversees educational initiatives to help the American public understand the indelible relationship between hunting, angling, healthy habitat, and wildlife and fisheries conservation.
This year, the entire USA Shooting Team is helping to deliver this message as honorary chair of NHF Day. With 103 Olympic medals for rifle, pistol and shotgun marksmanship, the U.S. excels in few sports more than shooting. Only track and field, swimming, diving, wrestling and boxing have been more prolific medal producers for Americans. In fact, shooting ranks ahead of gymnastics, figure skating, volleyball and more than 30 other Olympic sports. Most members of the current USA Shooting Team are active hunters and anglers, blending a passion for the outdoors with winning on the world stage.
“We’re proud of our company’s role in shaping the shooting sports and their many traditions, as well as our role in the excise tax programs that help to fund conservation efforts in America,” said Paul Pluff, director of marketing for Smith & Wesson. “Being a part of National Hunting and Fishing Day is a way to help build pride among those of us who actually live the outdoor lifestyle. Just as importantly, it’s also a way to reach those Americans who tend to forget the importance and relevance of these lifestyles in shaping our country’s heritage.”
“Smith & Wesson is always eager to support our work coordinating public celebrations, developing PSAs, educational tools and other promotions. We’re so grateful for their devotion to this cause,” said Denise Wagner of Wonders of Wildlife.

In 1972, Congress formalized NHF Day to remind the public that conservation depends on funding and leadership from hunters and anglers. Every U.S. President from Richard Nixon through Barack Obama has issued official proclamations of support for the annual commemoration, now recognized as one of the most effective grassroots campaigns ever undertaken to promote traditional outdoor sports.
The growing list of sponsors for NHF Day 2010 includes Wonders of Wildlife, NSSF, Bass Pro Shops, Smith & Wesson, Sportsman Channel, Realtree, Cabela’s,, Yamaha, and Pope and Young Club.

For more information about NHF Day, visit